Unique Features of E-Commerce

Nowadays E-Commerce is the buzz word. Although it is omnipresent but we never realize its importance primarily because it is known by different names. People do site promotion, SEO, affiliate marketing, and many other things but the goal is same i.e. to get clients and sell the products or services of the company. ‘E’ is just a medium to transact online. I will be listing some peculiar features of e-commerce which makes it considerably appreciable.

Ubiquity – In traditional commerce, a marketplace is a physical place we visit in order to transact. For example, television and radio are typically directed to motivating the customer to go someplace to make a purchase. E-commerce is ubiquitous, meaning that it is available just about everywhere at all times. It liberates the market from being restricted to a physical space and makes it possible to shop from your desktop. The result is called a market space. From consumer point of view, ubiquity reduces transaction costs – the cost of participating in a market. To transact, it is no longer necessary that you spend time and money traveling to a market. At a broader level, the ubiquity of e-commerce lowers the cognitive energy required to complete a task.

Global Reach – E-commerce technology permits commercial transactions to cross cultural and national boundaries far more conveniently and effectively as compared to traditional commerce. As a result, the potential market size for e-commerce merchants is roughly equal to the size of world’s online population.

Universal Standards – One strikingly unusual feature of e-commerce technologies is that the technical standards of the Internet and therefore the technical standards for conducting e-commerce are universal standards i.e. they are shared by all the nations around the world.

Interactivity – Unlike any of the commercial technologies of the twentieth century, with the possible exception of the telephone, e-commerce technologies are interactive, meaning they allow for two-way communication between merchants and consumer.

Information Density and Richness – The Internet vastly increase information density. It is the total amount and quality of information available to all market participants, consumers and merchants. E-commerce technologies reduce information collection, storage, communication and processing costs. At the same time, these technologies increase greatly the accuracy and timeliness of information, making information more useful and important than ever. As a result, information becomes plentiful, cheaper and of higher quality. Information richness refers to the complexity and content of a message.

Personalization – E-commerce technologies permit personalization. Merchants can target their marketing messages to specific individuals by adjusting the message to a person’s name, interests and past purchases. The technology also permits customization. Merchants can change the product or service based on user’s preferences or prior behavior.

E-commerce technologies make it possible for merchants to know much more about consumers and use this information more effectively than ever before. Online merchants can use this information to develop new information asymmetries, enhance their ability to brand products, charge premium prices for high quality service and segment the market into an endless number of subgroups, each receiving a different price.

I simply love the web. According to me, it’s the most happening place in the world and the best place to interact and gain knowledge. My strong attraction towards site analysis from users as well as search engines perspective made me to pursue the career in Internet Marketing. I started as SEO but now I work as an Internet Marketing Specialist.

To get in touch please contact me at LinkedIn or Facebook

Article Source: http://EzineArticles.com/expert/Shailendra_Sial/277093


The Numerous Advantages of E-commerce Internet Solutions

Those who have not been living in a cave over the past years should already be familiar with electronic commerce or e-commerce. Basically, this is the act of purchasing and selling products and services over the Internet.

If you are a business owner, it is important to look for an e-commerce Internet solution company which will provide you with the features and type of service that you need.

A Wide Array of Benefits from E-commerce Internet Solution

Take retail online shopping sites like Amazon.com as an example. No matter which part of the world it is that you are from, you can buy the items that you want right from the site in the comfort of your own home.

Huge retail shopping sites like this probably have their own team running the e-commerce Internet solution system – but what about smaller businesses and micro-scale retailers?

There is no need to worry because there are hundreds of e-commerce Internet solution companies online which offer fast, affordable and efficient services for this specific purpose.

Take a look at the additional benefits of e-commerce Internet solution products:

  1. 24/7 Access to online products and services from all parts of the world. With the use of the system provided by e-commerce Internet solution products, online users from all over the world can gain online access to the products and services that they need on a round-the-clock basis, no matter which part of the world it is that they are from.
  2. No order processing errors. As compared to paper or retail-based selling, there are no order processing errors when using e-commerce Internet solution products. This is because human interaction is eliminated with the help of online electronic purchasing.
  3. A veritable market for niche products. If you have a physical store, it is quite difficult to sell products or services to a niche market and earn profit at the same time. With e-commerce Internet solutions, it is much easier to reach your target market and increase the volume of your sales.
  4. Lower operational costs, more profit for the seller and more savings for the buyer. Do you notice how some travel agencies offer a significant discount to their online customers? This is because online booking eliminates the need for personnel who will process the transaction. With e-commerce Internet solution products, there are lower operational costs involved – which equates to more profit for the seller and more savings for the buyer.
  5. There is room for even the smallest-scale entrepreneurs.

Finally, no matter how small your initial market is, e-commerce Internet solution is an affordable and effective way to start out with your business.

With all these benefits and more, why will you not take advantage of the services offered by e-commerce Internet solution providers?

Article Source: http://EzineArticles.com/expert/Mabelle_Sese/41552


A Quick Guide When Choosing an E-commerce Internet Solutions Provider

Several years ago, small, medium and large-scale entrepreneurs never imagined that a business can be built without a brick-and-mortar office. Thanks to the proliferation of the Internet, a lot of small business owners find themselves enjoying a host of benefits from running their business online – some companies even operate without a physical office.

Through electronic or e-commerce, consumers from all over the world now have 24/7 access to the products and services that companies offer online. Whether they are merely looking for product information, processing an order online or requesting for their order status, a good e-commerce Internet solution is the key to achieving success in the online business.

Factors to Consider when Choosing an E-commerce Internet Solution Provider

It does not matter if you are merely starting out in the online business or if an e-commerce Internet solution has long been part of your company’s daily operations. The key to having an efficient tool when running any type of business is with the help of a good e-commerce Internet solution provider.

Here are the factors that you need to consider when choosing an e-commerce Internet solution provider:

  • Speed of processing.
  • Ease of access to funds.
  • Cost of the services offered by the company offering the e-commerce Internet solution system.
  • Security offered by the e-commerce Internet solution provider. Since you are requesting online users to provide their personal and financial information online, security should be your number one priority.
  • Number of payment options for online customers. Remember that online customers should have a wide array of payment options to choose from. The more payment options that you have, the more satisfied customers will be with the services that you offer.
  • Number of features that the e-commerce Internet solution provider offers.

Aside from the basic features offered by the e-commerce Internet solution provider, these are additional functionalities that you can look for:

  • Website design
  • Shopping carts
  • Tracking of online inventories
  • Web portal development
  • Content management system
  • Application development
  • Website marketing
  • Search engine optimization
  • Modification of online inventories
  • Category management
  • Order tracking
  • Supply monitoring
  • Customer history reports
  • Referral programs
  • Multi-currency support

The key is determining which of these features will best suit your needs as a business, and make sure that the e-commerce Internet solution provider has the ability to offer them.

There is no doubt that there are hundreds of options out there when it comes to the e-commerce Internet solution providers whose services you can get for the e-commerce aspect of your business. By taking the aforementioned factors into consideration, you will soon find your business thriving in no time at all.

Article Source: http://EzineArticles.com/expert/Mabelle_Sese/41552


Why E-commerce is Commonly Used on Internet?

Why E-commerce is commonly used on internet?
E-commerce is a commonly used internet tool in website for companies to advertise their products and services or carry business activities through network. As a result, company will get to expand the business when transaction takes place. Companies are getting more interested in implementing E-commerce into their website because they see it advantageous for markets expand.

Why do we need E-commerce?
E-commerce allows company to promote products or services provided by the company and thus able to get to more potential customers. With this E-commerce online, you get to reach out to customers worldwide and expand your business market regardless where the person is in the most cost effective method.

E-commerce can attract more customers as compared to other sales pushing methods. This is because buyers need not listen to a nagging salesman for product promotion. Conversely, they are allowed to take their time reading about the product they desire rather than listening to a nagging introduction.

Other than that, as E-commerce is operating like a transaction with plastic money, you can attract more clients or customers to purchase products or services from you. This plastic money acts like a game and people are more interested or keen to make consumption online.

E-commerce provides a very easy transaction method between sellers and buyers. The common use of credit card allows transaction to take place more conveniently and eventually help to increase the business for a company.

E-commerce makes transaction take place without much hassles. This is because buyer and seller need not to especially arrange a meet up for transaction. Buyers can check the products and services they desire through internet and they can send e mail to sellers if they can have any inquiries regarding the products or services. With this convenience, company is able to attract more potential customers to make consumption.

Website with e-commerce that involves search engine optimization will help the website to improve its ranking in most of the search engines. This helps to increase the popularity of the company’s website and thus get to attract more customers.

With so many advantages in E-commerce, I hope you will make consideration whether to include E-commerce into your website next time.

First Web Design Studio is a professional e-commerce design company and also offer SEO, CMS, website maintenance services.

Article Source: http://EzineArticles.com/expert/John_Choo/192204


How an E-Commerce Business Model Can Benefit Companies’ Bottom Line

Electronic Commerce should be the proper technical term for addressing this form of online business model. However, almost everyone is more familiar with the term E-Commerce. This actually describe the process of conducting business online electronically and has until very recently greatly changes the way many companies conduct their business practices.

However, the definition of E-Commerce services may vary depending on where the information were gathered from.  But the true definition depend heavily on what the company definitions of an E-Commerce means to them and what they hope to achieve adopting such a business model.

Basically an E-Commerce model is the ability to electronically exchange information mostly via the world wide web through a high speed transmission media. One very commonly used tool of an E-Commerce services is the uses of email auto-responders but the heart of Ecommerce is in a well designed shopping cart platform which consist of a front end website and a back end e-commerce processing vehicle.

Off course, businesses adopting an E-Commerce model does not merely means that they wishes to greatly improve their income.  However, the fact is that most businesses that do adopt such practice, really do generate more income than those whom only depend on their brick & mortar high street store.

Key Benefits Of Adopting An E-Commerce Marketing Policies:

1. 365/24 Hours Operation : Business never sleep and have no public holiday.  This is one of the key reasons for businesses wanting to adopt such a marketing policies.

2. International Customer Base :  Businesses have the reach of an international costumer base.  One which they will never hope to achieve having just a brick & mortar high street retail store.  Certain businesses have report a thrice increase in sales with very good and healthy profit margin.

3. Reduce Operational Expenses :  The use of a reliable e-commerce back end platform will allow businesses to cut back on human resource hiring such as sales personnel and finance executives, greatly achieving a cost saving in operation expenditure.

4. Improve Customer Services : Electronic communication solutions provides improve connectivity between customers and traders.  Stay in touch with customers through automated email, advising your customers about future sales…etc, can all be easily carried out.
With all these benefits of having an online presence, it is understandable why so many businesses are opting onto an e-commerce marketing solutions. The most convenient part of it all, is that almost all business transactions can be automated.

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Article Source: http://EzineArticles.com/expert/Dr_Watson_Goh/43028